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Imogen Dress - Cherry
Imogen Dress - Cherry
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Crafted in a beautifully soft fabric that feels as good as it looks, the Imogen is designed to celebrate every curve. A soft side rouched band gently contours and smooths through the tummy, creating a flattering, confidence-boosting silhouette.Finished with elegant side splits for movement and length, it skims in all the right places.Slip it on and feel instantly amazing.
Model is wearing a size Small.
Fit: true to size
Australia Standard Delivery - $12
(FREE Over $150)
Australia Express Delivery - $15
New Zealand Standard Delivery - $20
International Standard Delivery – $20
DHL Express Service - $35 where available
If you want to return your products you must inform us within 14 days of receiving your order via the returns portal and we must receive your garment back to us within 30 days of you receiving your order. View our returns policies for more information.
FINAL SALE items cannot be returned or exchanged.
- Cold hand wash separately
- Do not bleach
- Dry flat inside-out in the shade
- Do not tumble dry
- Avoid rough surfaces
- Cool iron under cloth
95% Lenzing Modal, 5% Elastane
SIZE GUIDE - DRESSES
If you have any questions regarding sizes, please ask us a question in the chat or email customer support
DRESSES
| SIZE | BEST FITS | BUST | WAIST | HIP |
|---|---|---|---|---|
| XXS | 6 | 79-83 | 65-69 | 90-94 |
| XS | 8 | 84-88 | 70-74 | 95-99 |
| S | 10 | 89-93 | 75-79 | 100-104 |
| M | 12 | 94-98 | 80-84 | 105-109 |
| L | 14 | 99-103 | 85-89 | 110-114 |
| XL | 16 | 104-109 | 90-95 | 115-120 |
| XXL | 18 | 110-115 | 96-101 | 121-126 |
| XXXL | 20 | 116-121 | 102-107 | 127-133 |
| XXXXL | 22 | 122-127 | 108-103 | 134-140 |
LENGTHS WILL VARY ACROSS STYLES. PLEASE CHECK PRODUCT DESCRIPTION
Shop the Style
Customer Reviews
Reviews Summary
What stands out is the forgiving silhouette: customers say the defined waist flatters the figure, disguises tummy bumps and falls beautifully from the hips. Its soft, lightweight fabric and easy versatility make it a repeat purchase in multiple colours, especially for travel and comfortable everyday wear.
Customer Fit Feedback
Most customers report a good fit through the waist with a relaxed, flowing skirt. One usual size 12/medium customer found the dress small and chose a large, while another size 12–14 wearer bought a large but felt a medium could also work. At 162 cm, one customer found the dress long enough to require hemming, so petite shoppers may want to check the length; the adjustable straps offer some control over the bodice fit.
What Customers Say
- "A super flattering dress, hides a few bumps, lightweight and great for travelling."
- "You can dress it up or down. The waistband makes it very flattering."
- "It’s very flattering around the tummy and falls beautifully from the hips."
What Customers Love Most
- The flattering waist and flowing skirt complement the figure while hiding a few bumps
- Soft, lightweight fabric feels comfortable and falls beautifully from the hips
- A relaxed silhouette that customers consistently describe as comfortable and easy to wear
- Versatile styling works for travel, casual shopping, lunch or a more dressed-up look
- Appealing colours inspire repeat purchases, with several customers buying two or three versions
Customers Say These Are Perfect For
- Packing into a summer travel wardrobe
- Comfortable spring and summer wear
- Casual lunches, shopping and other everyday outings
- Dressing up or down with a change of shoes and accessories
- Layering with a cardigan when the weather turns cooler
Customer Feedback on Quality
- The fabric is repeatedly described as soft, flowy, beautiful and luxurious
- Lightweight material packs well for travel while still draping attractively
- Adjustable straps and practical pockets add useful construction details, though the reviews do not provide recurring wash or long-term durability feedback
Frequently Asked Questions
Real answers based on customer reviews
Fit & Sizing
Is this dress flattering around the tummy and hips?
Yes. Eight of 15 reviewers (53%) described the dress as flattering, with customers noting that the defined waistband helps disguise tummy bumps and that the fabric falls beautifully from the hips. Both fuller-figured and petite reviewers reported feeling good in the shape.
Based on 8 customer reviewsHow does the sizing run—should I order my usual size?
Most reviewers were happy with their usual fit, but experiences were not completely consistent. One size 12–14 customer wore a large but felt a medium could also work, while another usual medium/size 12 customer found the dress small and sized up to a large; if you are between sizes or prefer more room, consider the larger option.
Based on 7 customer reviewsWill the length work if I'm petite?
Petite shoppers may find the dress a little long: one reviewer who is 162 cm tall said she would need to have it shortened, while a 5'2" customer also expressed interest in a petite option. The adjustable top helps with fit, but shorter customers should check the listed garment length or allow for possible hemming.
Based on 3 customer reviewsMaterial & Quality
What does the fabric feel like?
Seven reviewers praised the fabric, commonly describing it as soft, flowy, lightweight, beautiful, or luxurious. Customers also said it drapes well over the body, which contributes to the dress's comfortable and flattering appearance.
Based on 7 customer reviewsComfort
Is this dress comfortable enough for all-day wear?
Seven of 15 reviewers (47%) specifically highlighted its softness or comfort. The relaxed shape, soft material, and comfortable waistband made it appealing for everyday activities such as lunch, shopping, and travel.
Based on 7 customer reviewsIs the waistband comfortable, or does it emphasize the midsection?
Four reviewers praised the waistband or waist shaping, saying it was comfortable and helped complement the figure while hiding areas they felt self-conscious about. One shopper was initially unsure about the wide band but found that it looked good and felt very comfortable once worn.
Based on 4 customer reviewsPerformance
Is this a good dress to pack for travel?
Yes. Four reviewers specifically chose or recommended it for travel, citing its lightweight fabric, comfort, flattering fit, and versatility. Customers included it in summer travel wardrobes and described it as an easy piece to wear in different settings.
Based on 4 customer reviewsStyle & Versatility
Can I dress it up and down or wear it across seasons?
Five reviewers described the dress as versatile. Customers suggested wearing it casually for shopping, adding a cute cardigan for lunch, dressing it up for other occasions, or layering it so it can work in both warmer and cooler weather.
Based on 5 customer reviewsDoes the dress have adjustable straps and pockets?
Reviewers confirmed that the dress has adjustable straps, which can help customize the fit through the top. One customer also specifically praised the addition of pockets, making the dress more practical for everyday wear.
Based on 3 customer reviewsValue
Is this the kind of dress worth buying in more than one color?
Four reviewers either bought the dress in multiple colors or planned to do so. Their repeat purchases were driven by the comfortable fit, flattering shape, and versatility, suggesting it works well as a wardrobe staple if you like the first color.
Based on 4 customer reviewsReviews and Counting
I’m in love with this dress. It fits perfectly and is so comfortable. I actually got it in black as well.
A super flattering dress, hides a few bumps, lightweight and great for travelling.
My second colour in this style, so versatile and extremely soft, comfy and flattering. Size 12- 14 and I wear large but coukd get away with a medium
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FREQUENTLY ASKED QUESTIONS
What is your Returns Policy?
Please inform us via our Returns Portal within 14 days of receiving your order that you wish to return an item.
Items purchased in sale can be returned for a Store Credit.
When will my order be dispatched?
Your order will be dispatch within 1 business day of your order being place. During busy sale periods your order will be dispatched within 7 business days.
If you require expediated delivery during sale periods, please choose Express Shipping and your order will leave within 1 business day.
What size should I choose?
Our garments are in Australian sizing and are true to size. Please refer to our size guide or contact us at customerservice@darmha.com for more detailed advice.